- #. Majority of the visitors/attendees were South Africans at 98.5%,1.5% were from the following countries: Australia, Germany, Slovenia, and Mozambique
- #. In terms of gender, most of the festival attendees were males at 59% and 41% females
- #. The festival attracted mostly youth between the ages of 25 – 34 years at 39%.
- #. All racial groups were represented in the festival
- #. Most of the respondents indicated that they were used to attending the festival which was at 74% compared to 26% on new attendees
- #. Most of the respondents were day visitors, which are at 62.1%.
- #. Respondents were staying for a period between 1 – 3 nights at 26.3%
- #. Respondents attending the festival in groups or family partners which is 88%
- #. The respondents show that they spent a lot of money on accommodation which is almost 28%
- #. It is followed by beverages at 18.5%, food which gave them strength was at 17.9%, fuel was the fourth at 17,4%.
- #. 94% of the respondents had employed temporary workers
- #. 22.5% who indicated that the festival customers spend slightly more than non-festival customers,
- #. There is high percentage of bed occupancy rate during marula festival (61.5%) compared to (38.5%) when there is no festival
- #. 13 cooperatives of the Province processed marula-mukumbi beverage.
- #. Department bought 12 000 litres of vukanyi/mukumbi beverage from the cooperatives which was distributed to all areas where activities were taking place.
- #. Jazz festival had significant increased from 3975 to 6614, which is an increase of about 40%
- #. 44 small businesses secured market stalls at R500 per stalls.
- #. Accommodation increased by 24.79%
- #. FOOD OUTLET/RESTAURANT/DINNER increased by 20.6
- #. Liquor outlets increased by 11.57
